Our Partners
Be Part of Racing History
Cash Felber isn’t just another driver competing in the 2026 Formula 4 Championship. He’s a marketing phenomenon waiting to happen. With 80,000 fans packing race weekends and a growing teenage fanbase (yes, including those screaming teenage girls who’ve discovered that racing drivers are the new rock stars), Cash offers something rare: authentic storylines, compelling content, and genuine connection points with audiences that actually buy products.
This isn’t about slapping a logo on a car and calling it done. It’s about tapping into the next generation of open wheel racing fans who follow every Instagram story, share every TikTok, and show up trackside wearing your brand. Cash’s bold custom-wrapped Defender, decked out in his signature green and black, extends that brand presence far beyond the circuit, turning every road, paddock, and pit lane appearance into a moving billboard that stops people in their tracks.
Cash’s story creates natural viral moments that traditional racing sponsorships simply can’t match. One driver, one unprecedented opportunity to own the conversation in British motorsport’s fastest-growing demographic.
Your Brand in Front of Millions
80,000 fans per weekend, millions online. FLBR Motorsport drives your brand visibility across every platform that matters.
Worldwide Coverage
- Races streamed globally on British F4’s official YouTube channel
- 2K–6K+ views per race; 36K+ during British GP weekend
- Evergreen exposure — every race stays online permanently
Social Media Reach
- British F4 YouTube: 11.4K+ subscribers, 400+ race videos
- Consistent global motorsport audience
- Driver + team channels amplify race-weekend content
Trackside Presence
- Events at premier UK circuits: Silverstone, Brands Hatch, Donington, Thruxton, Snetterton
- Sponsor visibility in paddock, pitlane, grid, and fan zones
- Fully wrapped Defender 130 with all partners onsite at each event.
Engaged Fan Base
- 45,000-80,000 affluent spectators per British F4 weekend
- Direct access to high-net-worth racing families and investors
- Twin-driver story amplifies brand reach across digital and paddock
Strategic Partnership Benefits
High-impact brand activation opportunities designed for global companies looking to align with rising international talent.
Global Marketing Rights
Campaign Integration
Driver-Led Content
International Audience Reach
VIP Hospitality Access
A Partnership, Not a Package
At FLBR Motorsport, sponsorship isn’t a pre-made tier or a logo placement menu.
It’s a strategic collaboration crafted around your company’s goals, messaging, and target markets — amplified through the story of two American twins chasing the international motorsport ladder.
Your partnership is fully custom-built, integrating seamlessly into our racing program on and off the track.
Strategic Positioning
We align your brand with a high-performance narrative inside the 2026 Formula 4 Championship: discipline, ambition, development, and global progression. Your company becomes part of Cash Felber’s ascent, a story with momentum that follows the same path taken by F1 drivers who came through British F4.
Multi-Channel Exposure
From international live broadcasts at the 2026 Formula 4 Championship, including events at Silverstone alongside the F1 British GP, to digital campaigns, paddock visibility, and behind-the-scenes content, your brand benefits from omnipresent exposure across every touchpoint of the racing weekend.
Exclusive Access
Gain direct access to F1 prospect Cash Felber, team experiences at the 2026 Formula 4 Championship, VIP race weekends, hospitality, media shoots, and behind-the-scenes activations that bring your brand to life and deepen audience engagement.
A Bespoke Partnership That Scales With the Journey
As Cash advances through the 2026 Formula 4 Championship and beyond, sponsors benefit from compounding exposure, story continuity, and an expanding global audience, without ever needing to change packages or “upgrade tiers.”
This isn’t a transaction. This is long-term brand integration with talent on their way up the ladder toward F1 drivers’ success.